Privacy Policy

1. Data Protection at a Glance General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any information that can be used to identify you personally. Detailed information on the topic of data protection can be found in our privacy policy listed below this text.

Data Collection on This Website
Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the "Note on the Responsible Entity" section of this privacy policy.

How do we collect your data?

Your data is collected in part by you providing it to us. This could, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website through our IT systems. These are primarily technical data (e.g., internet browser, operating system, or the time of page access). This data is collected automatically as soon as you enter the website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain, free of charge, information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can withdraw this consent at any time for the future. Furthermore, you have the right to request the restriction of processing your personal data under certain circumstances. Additionally, you have the right to file a complaint with the competent supervisory authority.

For these purposes, and for further questions on data protection, you can contact us at any time.

Analysis Tools and Third-Party Tools

When visiting this website, your browsing behavior may be statistically analyzed. This is primarily done using analysis programs.

You can find detailed information on these analysis programs in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter referred to as "Shopify").

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, and customer behavior and generates user statistics. If you make a purchase on our website, Shopify will also collect your name, email address, shipping and billing addresses, payment data, and other data related to the purchase (e.g., phone number, transaction amounts, etc.). For analysis, Shopify stores cookies in your browser.

Details can be found in Shopify’s privacy policy: https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Art. 6 Para. 1 lit. f GDPR. We have a legitimate interest in ensuring a reliable presentation of our website. If explicit consent has been obtained, the processing is carried out solely based on Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG, as far as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) in the sense of TDDDG. Consent can be withdrawn at any time.

Order Processing

We have concluded a contract for order processing (AVV) for the use of the above service. This is a legally required contract that ensures that the personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information Data Protection

The operators of this site take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is information that can be used to identify you personally. This privacy policy explains which data we collect and how we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the internet (e.g., when communicating via email) may have security gaps. A complete protection of data from access by third parties is not possible.

Note on the Responsible Entity

The responsible entity for data processing on this website is:

Brandtale, a division of Textildruck Europa GmbH
Grenzstraße 15
06112 Halle (Saale)
Germany

Phone: +49 (0) 345 27986589
Email: support@brandtale.eu

The responsible entity is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Retention Period

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose of the data processing no longer applies. If you submit a legitimate request for deletion or withdraw consent to data processing, your data will be deleted, unless we have other legally permissible reasons for retaining your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these reasons no longer apply.

General Information on the Legal Basis for Data Processing on This Website

If you have given consent to data processing, we process your personal data based on Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR, if special categories of data are processed under Art. 9 Para. 1 GDPR. In the case of explicit consent for the transfer of personal data to third countries, the data processing is also based on Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), the data processing is also based on § 25 Para. 1 TDDDG. Consent can be withdrawn at any time. If your data is necessary for contract fulfillment or the implementation of pre-contractual measures, we process your data based on Art. 6 Para. 1 lit. b GDPR. Furthermore, we process your data if required to fulfill a legal obligation based on Art. 6 Para. 1 lit. c GDPR. Data processing may also occur based on our legitimate interest under Art. 6 Para. 1 lit. f GDPR. The relevant legal basis for each case is provided in the following sections of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

Kammerer Consult
Enrico Kammerer
Kasseler Str. 20
06132 Halle (Saale)

Phone: 03454723206
Email: info@kammerer-consult.de

Note on Data Transfer to Third Countries with Insecure Data Protection and the Transfer to US Companies Not Certified under DPF

We use tools from companies located in third countries with insecure data protection laws, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to these countries and processed there. We point out that, in insecure third countries, there is no guarantee of a level of data protection comparable to the EU's.

We also point out that the USA, as a third country, generally offers a level of data protection comparable to the EU. Data transfer to the USA is therefore permitted if the recipient is certified under the "EU-US Data Privacy Framework" (DPF) or has suitable additional safeguards. Information on data transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of Personal Data

As part of our business operations, we cooperate with various external parties. In some cases, it is necessary to transfer personal data to these external parties. We only share personal data with external parties when this is necessary for contract fulfillment, when we are legally obliged to do so (e.g., sharing data with tax authorities), when we have a legitimate interest under Art. 6 Para. 1 lit. f GDPR, or when another legal basis allows data transfer. When using processors, we only transfer personal data of our customers based on a valid contract for order processing. In the case of joint processing, a joint processing agreement is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Specific Cases as Well as Against Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS FOR THE PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NOT PROCESS YOUR RELEVANT PERSONAL DATA ANY FURTHER UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION UNDER ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING AT ANY TIME; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ART. 21 PARA. 2 GDPR).

Complaint to the Competent Supervisory Authority

In the event of violations of the GDPR, affected individuals have the right to file a complaint with a supervisory authority, particularly in the member state of their usual residence, their workplace, or the location of the alleged infringement. The right to file a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to receive data that we process automatically based on your consent or in the fulfillment of a contract, in a structured, commonly used, and machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

Right to Information, Correction, and Deletion

You have the right, at any time, to obtain information about your stored personal data, its origin, recipients, and the purpose of data processing, as well as a right to correction or deletion of this data, within the scope of applicable legal provisions. For these purposes and for further questions regarding personal data, you can contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of processing your personal data. You can contact us at any time for this purpose. The right to restriction of processing applies in the following cases:

• If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of the processing 

4. Data Collection on This Website

Cookies

Our websites use so-called "cookies." Cookies are small data packets that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or your web browser performs an automatic deletion.

Cookies can be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies allow the integration of certain third-party services within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are necessary to carry out electronic communication processes, provide certain functions you desire (e.g., for the shopping cart function), or optimize the website (e.g., cookies for measuring web audience) are stored based on Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically flawless and optimized provision of their services. If consent for storing cookies and similar recognition technologies has been requested, the processing is based solely on this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); consent can be revoked at any time.

You can configure your browser to notify you about cookie settings and to allow cookies only on a case-by-case basis, to exclude the acceptance of cookies in certain cases or in general, and to enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

You can find which cookies and services are used on this website in this privacy policy.

GDPR Legal Cookie by Shopify

Our website uses GDPR Legal Cookie by Shopify to obtain your consent for storing certain cookies on your device or for using certain technologies in a privacy-compliant manner. This technology is provided by beeclever GmbH, Friedrich-Mohr-Straße 1, 56070 Koblenz, Germany (hereinafter "beeclever").

When you enter our website, a connection to beeclever's servers is established. In doing so, beeclever receives personal data such as your browser type, IP address, and timestamp. A cookie is then stored in your browser to assign your given consents or their withdrawal. The collected data will be stored until you ask us to delete it, delete the cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. For more information, visit: https://apps.shopify.com/gdpr-legal-cookie.

The use of GDPR Legal Cookie by Shopify is intended to obtain the legally required consents for the use of cookies. The legal basis is Art. 6(1)(c) GDPR.

Data Processing Agreement

We have entered into a data processing agreement (DPA) with the above-mentioned service provider. This is a contract required by data protection law that ensures the provider processes personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact information you provided, will be stored for the purpose of processing your request and for any follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries (Art. 6(1)(f) GDPR) or your consent (Art. 6(1)(a) GDPR), if requested; consent can be withdrawn at any time.

The data you enter in the contact form remains with us until you request deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal requirements – in particular, retention periods – remain unaffected.

Inquiry by Email, Telephone or Fax

If you contact us by email, phone, or fax, your request, including all resulting personal data (name, inquiry), will be stored and processed for the purpose of handling your request. We do not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries (Art. 6(1)(f) GDPR) or your consent (Art. 6(1)(a) GDPR), if requested; consent can be withdrawn at any time.

The data you send us via contact inquiries remains with us until you request deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal requirements – in particular, legal retention periods – remain unaffected.

Hubspot CRM

We use Hubspot CRM on this website. The provider is Hubspot Inc., 25 Street, Cambridge, MA 02141, USA (hereinafter "Hubspot CRM").

Hubspot CRM allows us to manage existing and potential customers and customer contacts. With Hubspot CRM, we can capture, sort, and analyze customer interactions via email, social media, or phone across various channels. The personal data collected in this way can be analyzed and used for communication with potential customers or for marketing purposes (e.g., newsletter mailings). Hubspot CRM also enables us to analyze the user behavior of our contacts on our website.

The use of Hubspot CRM is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in efficient customer management and communication. If consent has been requested, processing is carried out exclusively based on Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be withdrawn at any time.

For details, refer to Hubspot’s privacy policy: https://legal.hubspot.com/de/privacy-policy.

Data transmission to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF commits to complying with these data protection standards. More information is available here: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000TN8pAAG&status=Active.

Data Processing Agreement

We have entered into a data processing agreement (DPA) for the use of the above-mentioned service. This is a data protection contract required by law that ensures this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Registration on This Website

You can register on this website to use additional features. We use the data you provide only for the purpose of using the specific offering or service you registered for. The mandatory fields requested during registration must be fully completed; otherwise, we will reject the registration.

In the event of important changes, such as to the scope of the offer or technically necessary changes, we will use the email address provided during registration to inform you.

The processing of the data entered during registration is carried out for the purpose of fulfilling the user relationship established by registration and possibly to initiate further contracts (Art. 6(1)(b) GDPR).

The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Legal retention periods remain unaffected.

5. Analytics Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user’s origin. These data are compiled into a user ID and assigned to the respective end device of the website visitor.

Furthermore, Google Analytics allows us to record your mouse and scroll movements as well as clicks. Google Analytics also uses various modeling approaches to supplement the collected data and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transferred to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when processing data in the USA. Any company certified under the DPF is committed to complying with these data protection standards. For more information, visit: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymization

IP anonymization is activated on this website. This means that your IP address is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of this website’s operator, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet use. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms into Google (keyword targeting). Additionally, targeted ads can be shown based on user data held by Google (e.g., location data and interests) (audience targeting). As the website operator, we can analyze this data quantitatively, for example, by analyzing which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). For more information: https://www.dataprivacyframework.gov/participant/5780.

Google AdSense (Non-Personalized)

This website uses Google AdSense, a service for embedding advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in “non-personalized” mode. Unlike personalized ads, the displayed ads are not based on your past user behavior, and no user profile is created. Instead, so-called “contextual information” is used to select ads. These ads are based, for example, on your location, the content of the website you are visiting, or your current search terms. For more information about the differences between personalized and non-personalized targeting with Google AdSense: https://support.google.com/adsense/answer/9007336.

Please note that even in non-personalized mode, cookies or similar recognition technologies (e.g., device fingerprinting) may still be used. According to Google, these are used to combat fraud and abuse.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details: https://privacy.google.com/businesses/controllerterms/mccs/.

You can customize your ad settings via your Google account: https://adssettings.google.com/authenticated.

More information about Google’s advertising technologies: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel from Facebook/Meta for conversion measurement. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected may also be transferred to the USA and other third countries.

This tool allows us to track visitors’ behavior after they have clicked on a Facebook ad and were redirected to the website. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and helps optimize future advertising efforts.

The collected data is anonymous to us as website operators; we cannot draw conclusions about the identity of users. However, Facebook stores and processes this data, allowing it to be linked to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Use Policy (https://de-de.facebook.com/about/privacy/). This enables Facebook to display ads on Facebook pages and outside Facebook. We as website operators have no control over this data use.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

We use the extended matching function of the Meta Pixel.

The extended matching allows us to transmit various types of data (e.g., address, state, postal code, hashed email addresses, names, gender, birth date, or phone number) that we collect via our website to Meta (Facebook). This allows us to more precisely target our advertising campaigns on Facebook to people interested in our offers. It also improves conversion tracking and expands custom audiences.

In cases where personal data is collected via this tool and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for data processing (Art. 26 GDPR). This joint responsibility is limited solely to the data collection and its transfer to Facebook. The subsequent processing by Facebook is not part of the joint responsibility. The obligations we share are outlined in a joint processing agreement, available at: https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for providing data protection information and the secure implementation of the Facebook tool. Facebook is responsible for the security of Facebook products. You can assert your data subject rights directly with Facebook. If you assert them with us, we are obligated to forward them to Facebook.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

More information about privacy protection at Facebook: https://de-de.facebook.com/about/privacy/.

You can also disable the remarketing function “Custom Audiences” in the ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do so.

If you do not have a Facebook account, you can deactivate Facebook-based advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). More info: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active.

TikTok Pixel

We have integrated the TikTok Pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereafter TikTok).

With the help of the TikTok Pixel, we can display interest-based advertising on TikTok (TikTok Ads) to website visitors who have viewed our offers. We can also measure the effectiveness of TikTok ads, evaluate their performance for statistical and market research purposes, and optimize future advertising measures. The data processed includes IP address, page views, time spent, operating system used, user origin, ad interaction, and triggered events (timestamps). This data is combined into a user ID and assigned to the respective end device.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Data transfer to third countries is based on the EU Commission’s Standard Contractual Clauses. Details: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Data Processing Agreement

We have signed a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract that ensures that the service only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.

6. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on this website, we need your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No additional data is collected or only on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.

The processing of data entered into the newsletter subscription form is based solely on your consent (Art. 6(1)(a) GDPR). You can revoke your consent to the storage of your data, email address, and its use for sending the newsletter at any time via the “unsubscribe” link in the newsletter. The legality of data processing operations that have already taken place remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe or once the purpose is no longer applicable. We reserve the right to delete or block email addresses from our newsletter list at our discretion within the scope of our legitimate interest pursuant to Art. 6(1)(f) GDPR.

Data stored for other purposes remains unaffected.

After unsubscribing from the newsletter distribution list, your email address may be stored in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest under Art. 6(1)(f) GDPR). The storage in the blacklist is indefinite. You can object to the storage if your interests outweigh our legitimate interest.

7. Plugins and Tools

YouTube with Enhanced Privacy Mode

This website integrates videos from the YouTube website. The operator of YouTube is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit a page on our site that includes a YouTube video, a connection to YouTube’s servers is established. In the process, YouTube is informed about which of our pages you have visited. If you are logged into your YouTube account, YouTube can associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize browsing on YouTube. Ads displayed in enhanced privacy mode are also not personalized. In this mode, no cookies are set. However, so-called local storage elements are stored in the user's browser, which may contain personal data and can be used for recognition, similar to cookies. For more information about enhanced privacy mode, visit: https://support.google.com/youtube/answer/171780.

After activating a YouTube video, additional data processing operations may be triggered, over which we have no control.

The use of YouTube is in the interest of presenting our online offerings in an appealing manner. This constitutes a legitimate interest under Art. 6(1)(f) GDPR. If corresponding consent has been requested, the processing is based exclusively on Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

Further information about data protection on YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF commits to adhering to these privacy standards. More information is available from the provider at: https://www.dataprivacyframework.gov/participant/5780.

Google Fonts (Local Hosting)

This site uses so-called Google Fonts for uniform presentation of fonts, which are provided by Google. The Google Fonts are installed locally. No connection to Google’s servers takes place.

More information about Google Fonts can be found at: https://developers.google.com/fonts/faq
and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

8. eCommerce and Payment Providers

Processing Customer and Contract Data

We collect, process, and use personal customer and contract data for the establishment, content, and modification of our contractual relationships. We collect, process, and use personal data concerning the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis is Art. 6(1)(b) GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and the expiration of any applicable legal retention periods. Legal retention periods remain unaffected.

Data Transfer upon Contract Conclusion for Online Shops, Retailers, and Shipping

When you order goods from us, we pass your personal data on to the shipping company tasked with delivery and to the payment service provider commissioned with payment processing. Only the data necessary for the fulfillment of the service is shared. The legal basis for this is Art. 6(1)(b) GDPR, which permits data processing for the fulfillment of a contract or pre-contractual measures. If you have given appropriate consent under Art. 6(1)(a) GDPR, we will provide your email address to the shipping company so they can inform you about the shipping status of your order; you can revoke this consent at any time.

Payment Services

We integrate third-party payment services on our website. When you make a purchase, your payment data (e.g. name, payment amount, account information, credit card number) is processed by the payment provider for the purpose of payment processing. For these transactions, the contractual and privacy policies of the respective providers apply. The use of payment providers is based on Art. 6(1)(b) GDPR (contract execution) and in the interest of a smooth, convenient, and secure payment process (Art. 6(1)(f) GDPR). If your consent is requested for specific actions, the processing is based on Art. 6(1)(a) GDPR; consent can be revoked at any time.

We use the following payment services / providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

For more details, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details are available here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.

You can find more information in Stripe’s privacy policy at: https://stripe.com/de/privacy.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify Payment”).

Details can be found in the privacy policy of Shopify Payment: https://www.shopify.de/legal/datenschutz.